by Asif Afzal | Feb 14, 2020 | Cross-Cultural Training, Language, Translation
A recent article by the BBC online highlighted the way our native language affects our ability to process numbers and our early maths ability. As adults, we give little thought to our ability to process a given number as it has become second nature, but recent...
by Asif Afzal | Feb 7, 2020 | Interpreting, Language, Localization, Translation
A recent article by the BBC online highlights the difficulty in translating scientific terminology around the world. It suggests that although English is now considered the dominant scientific language, it lacks some of the finesse and adaptability that other...
by Asif Afzal | Jan 30, 2020 | Doing business, Language, Localization, Translation
A new website (or a newly translated one) brings with it the issue of ranking on search engine results, but there are tricks for increasing your rank by ensuring that your site has SEO (search engine optimisation) specific content. However, when considering a...
by Asif Afzal | Jan 24, 2020 | Cross-Cultural Training, Doing business, Language
Many businesses now operate within a global context so must take account of cultural diversity, both within the workplace and when travelling for business. Knowing how to meet and greet your colleagues, associates, clients, contemporaries, or even business superiors...
by Asif Afzal | Jan 16, 2020 | Doing business, Language, Localization, Translation
Successfully selling products online to a global market requires localised product descriptions for new, target markets. Customers want to know what they are purchasing, be confident about ingredients, production, packaging materials, and so on, and they also want to...
by Asif Afzal | Jan 8, 2020 | Interpreting, Language, Translation
Every January around 60% of us make a New Year’s resolution but only 8% of us actually achieve our goal, so this year, if you’re considering learning a language as one of your New Year’s resolutions, we’ve put together the following tips to help you stick at it and...
by Asif Afzal | Dec 27, 2019 | Interpreting, Language, Localization, Translation
The Christmas season in the UK is synonymous with fir and spruce trees, holly, ivy, and mistletoe but in other cultures these flowers, plants and trees often hold a different relevance. Language and culture play a large part in the significance we give to something;...
by Asif Afzal | Dec 19, 2019 | Cross-Cultural Training, Doing business, Language, Localization, Translation
We’ve all seen some of the awful examples of brand marketing for global audiences, so know how important it is to get translation right for your brand when selling in a different language, but sometimes even a good translation isn’t good enough. Venturing into a...
by Asif Afzal | Dec 12, 2019 | Doing business, Language, Localization, Translation
Many international companies prefer to outsource their translation requirements as it has the benefit of giving a faster turnaround time, offers access to expert linguists and multiple language options, allows dedicated project managers to accomplish translations...
by Asif Afzal | Dec 6, 2019 | Interpreting, Language, Localization, Translation
Smartphones are now found in every corner of the world, so the speed and ease with which we can communicate with people around the globe has increased in line with this. However, even this ‘instant’ messaging doesn’t seem to be fast enough for us anymore. When we have...
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